CASE Hennessy at Brazil Carnival

Hennessy at Brazil's Carnival

For Carnival 2026, we were commissioned to create content for Hennessy's global Instagram—one of the world's most iconic luxury spirits brands and the leading cognac producer, representing nearly 40% of the global cognac market.

A proud member of the LVMH Group and our client for more than a decade, Hennessy set out tocapture the unmistakable energy of Brazilian Carnival for its global audience. The campaigncame to life through two exclusive brand activations in Brazil: one at Camarote Verde e Rosaduring Rio Carnival, and another at Bad Bunny's concert in São Paulo.

Immersing ourselves in the brand's DNA, the global creative direction, and every detail of thebrief, we were tasked with producing both photography and video content with an exceptionallylean crew: one photographer and one filmmaker.

Operating with the agility of a guerrilla production while maintaining the standards of a globalluxury maison, we delivered a complete body of work that not only fulfilled the brief but alsoexceeded the expectations of Maison Hennessy in France.