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HALLOWEEN SEPHORA
We Covered 11 of the 16 Brands at the Biggest Night in Beauty
The biggest Halloween event of all time—and we were there to capture every moment.
Invited by Sephora Brazil, we led the real-time content coverage of the year's most anticipated Halloween celebration. We were responsible for 11 brands operating simultaneously, multiple activations happening at once, and one shared mission: transforming every experience into consistent, personality-driven content as it unfolded.
We led the coverage for YSL, Braé, Isle of Paradise, Juliette Has a Gun, Disney, Chandon, Downy, Krispy Kreme, Movida, Bruna Tavares, and Meta—each with its own identity, audience, and creator strategy.
We led the coverage for YSL, Braé, Isle of Paradise, Juliette Has a Gun, Disney, Chandon, Downy, Krispy Kreme, Movida, Bruna Tavares, and Meta—each with its own identity, audience, and creator strategy.
The operation brought together 40 professionals, including producers, videographers, photographers, mobile content creators, and editors. A large, highly creative command center worked live throughout the event, ensuring that no activation went unnoticed.
More than 200 pieces of content were delivered in real time, including photos, videos, Reels, and Stories. You can explore each brand's event coverage in our Albums section and watch the Halloween behind-the-scenes video below.
