_edited.png)
Shooting Johnnie Walker
Johnnie Walker, one of the most iconic brands in the Diageo portfolio, selected us to produce exclusive content throughout 2024.
Our mission? To create compelling content for the launch of Johnnie Walker Blonde while producing the brand's master campaign, capturing the essence of every label.
The highlight? Our content was licensed by Johnnie Walker for use across South America. Curious to see what happened behind the scenes?
Every great production starts long before the cameras roll.
Our creative process began with immersive workshops and concept development, diving deep into the world of one of the most recognized whisky brands in the world. We developed mood boards full of style, translating the sophistication of Johnnie Walker into a lighter, more contemporary aesthetic—perfectly balancing the freshness of Blonde with the timeless elegance of Red, Black, Gold, and Blue Label.
The production brought together more than 20 professionals. Our audiovisual team worked alongside art directors, producers, photographers, filmmakers, GIF creators, makeup artists, stylists, assistants, and many other specialists to deliver premium content from every angle.
Behind the scenes, gaffers crafted the perfect lighting, food stylists elevated every ingredient, bartenders created signature cocktails, fashion stylists refined every look, and casting specialists assembled the ideal talent for the campaign.
Across two production days, each lasting over 14 hours, the team delivered 22 GIFs, 42 photographs, and 8 films. In a single shooting day, we coordinated three productions simultaneously: GIFs, photography, and video.
With a meticulously planned production schedule, we optimized every minute on set, ensuring that each deliverable received the attention and quality it deserved. It was an intense production—but every second was worth it.
The campaign was shot in Brazil, delivering stunning visuals that exceeded expectations.
And here's the best part: Johnnie Walker acquired the licensing rights to the production for distribution across South America.
Seeing our work cross borders and represent such an iconic global brand is one of the milestones we're most proud of. It's proof that great creative work has the power to travel—and make an impact wherever it goes.
